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CONQUER YOUR FEAR OF ONLINE AD SPEND

DRC Blog

CONQUER YOUR FEAR OF ONLINE AD SPEND

Catherine Reimers

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“How paid media is essential to supporting your social media strategy.”

As our perspective of the world gravitates more and more towards the online space, it is worth asking why so many businesses are hesitant to spend money on digital advertising.*

The answer has largely been attributed to the idea that “online marketing” is somehow distinct from “offline marketing” when, in reality, whether being online or off the fundamentals of marketing don’t change and the importance remains.  

Here at Digital Republic we believe that we can conquer your fear of online ad spend.

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Have the courage to invest in your business’ online presence!

Here’s how paid media is essential to supporting your social media strategy:

  1. You reach more people
    Simply put; if you’re not spending money, you’re not being seen. The Facebook algorithm* prioritises paid posts over organic and if your target market isn’t engaging with your content, then the rest of your social media strategy is moot.

    The Facebook ad space is useful because it can be tailored to your business’ objectives. Once ads have run you have the added benefit of our team analysing the data gleaned and implementing actionable insights.

  2. You get to know your audience
    There is a treasure trove of information online, if you just know how to tap into it. Our team uses falcon.io, a social media tool, to create custom audiences of users interacting with your content. This can then be used to create a specific segment you want to target; then expand your reach towards this and similar groups by exporting these segments to your preferred digital advertising platform.

    The result is a more detailed and specific social media strategy catered to your audience.

  3. You control the audience’s online journey
    It has never been so easy to communicate effectively with your audience. The power of your ad lies in the story you convey rather than the “hard sell” approach of traditional advertising. You are essentially selling an idea, a concept, or a lifestyle and your ad content should reflect that. Good creatives deserve to be seen and to have money invested in them in order to have your audience understand and trust your business.


This is why paid media is such an essential part of making the most of the rest of your strategy.


We're here to help! Please email Digital Republic at hello@digitalrepublic.co.za or give us a call on +27 66 463 6895.

*Thank you to:
https://seobrien.com/why-businesses-neglect-advertising-and-why-you-shouldnt
https://sproutsocial.com/insights/facebook-algorithm/